Many times it seems like the hardest question to get answered by clients is:

“What’s your domain?”

I’ve seen people putting their feet down and yelling:

There is no domain!!!

Followed by:

“This application is 100% customizable by the end user… everything is dynamic… the screens, the reports, this, that, the other…”

My default answer for that has been:

“Well, luckily, there’s already some software you can use for that, then: it’s called MS-Excel!”

I then proceed to ask:

“Can we take your app as-is, give it either to Walmart or the Mom and Pop store around the corner and tell them to use it to run their business?”

To which I hear:

“Well, no… that’s not what our app does.”

Darn it, whatever happened to the “100% customizable by the end user…” talk?

As it turns out, there’s always a domain.

Yes, the user may adjust the application to make it fit the business better, but that’s always done on top of the core domain the application addresses.

One response to “There Is No Domain!!”

  1. […] “our application is 100% dynamic; everything can be configured by the end-user”. I’ve even blogged about that. In the end, not everything was dynamic, but there were dynamic parts, […]

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